WORKING WITH GWEN

Working with a superstar is no joke! You end up working with two agencies and an entourage. L, Lamb Fragrance is the first perfume from superstar Gwen Stefani. She wanted the site to exude the fragrant notes of her perfume which launched during Fashion Week in New York City. To get her fans excited, a sweepstakes was offered as part of the audience activation campaign.

We delivered the user experience consultation for the web, phases of the creative delivery and the entire development from front to back in two weeks applying SCRUM and agile development at every step of the development cycle.