We were asked to create and design an audience activation campaign that integrates experience (concerts), the web and a social sweepstakes on Facebook. The goal was to introduce Emmi Caffe Latte, a predominantly European coffee brand to a small US East Coast market. Our job was to make sure the brand story was delivered in a cohesive, timely manner and was engaging to the selected target market.
Delivering on very short timelines it means our SCRUM and agile approach to development was once again put to the test from strategy, design, user experience and development. We delivered creative concepts, design for all digital properties and customized the Facebook page for the campaign.
